Auckland Museum

Auckland Museum

Pop up + Events
Trade Show, Events and Exhibition division

Designer:Ellerymuir / Hotfoot

Shopfitter:Espies

Retailer:Auckland Museum

Design
Description

The Challenge:
Grand Foyer Store retail transformation.
Create a customer focused, functional & commercially effective space that better reflects the look & feel of the The Auckland Museum and reflect the collections they house.

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The Challenge:
Grand Foyer Store retail transformation. 
Create a customer focused, functional & commercially effective space that better reflects the look & feel of the The Auckland Museum and reflect the collections they house.

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The Idea:
Refresh the space to create a welcoming and engaging retail experience for both local and international visitors. A space that showcases the products, inspired by the collections of New Zealand, in way that is proud and appealing. To achieve this, the store and product categories were divided into 3 key customer zones. 

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• Tourist zone - uniquely NZ and can be purchased by tourists to take a piece Aotearoa home. 
• Momento zone - gift or trinket products that lock in a memory of the experience. 
• Enthusiasts zone - destination pieces, that are sought out and can be taken home as memorabilia. 

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The store was opened up to create clear site lines and easy navigation to the key product categories and new fixtures designed to best showcase the needs of the items on display. This included a magnetic frame wall for the jewellery where work from different artists could be displayed together in product groups or families. Hotspot tables to bring together stories and promotional display units , strong feature lighting and vibrant end wall and counter provide further retail attractions. In He Korahi Maori a perspex hanging wall was created as a backdrop to best display wall hangings, carved masks, musical instruments and weaponry and a consultation area where customers can discuss some of the high end pieces and look at extended ranges on an ipad. 

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The Results:
A fresh and vibrant store that is representative of the Auckland Museum - its values, beliefs and ideology, providing an instant increase in sales and foot traffic.

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