Carpet Court Albany

Carpet Court Albany

Home + Electronics
Furniture, Furnishing, Lighting, Power Tools, Hardware, Garden and Building division

Designer:Studio Gascoigne Limited

Shopfitter:GDM Retail Systems

Retailer:Carpet Court

Design
Description

Carpet Court Albany is a pilot store for a new type of home furnishings store. Our client stated: “I don’t want to change a shop, I want to change an industry”. Typically, carpet stores tend to be very bland, functional environments dominated by mismatching manufactures stands and similar grey carpet samples.

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Market research told us that carpet customers are primarily looking for colour and inspiration. We wanted an “active” space where customers could mix and match a variety of flooring and fabric types create a full colour story for their homes. We first made most samples into the same size (approx. A2) so various products could be inter-mixed with colour-boards, room shots and messages. We rejected the typical carpet “venetian” tiered displays in favour of a basket-weave of “Music Stand” sample holders to allow samples to be easily compared, moved or replac

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The resulting “Pods” can display any of Carpet Court’s products: carpet, vinyl, laminate, tiles, curtains or blinds. These Pods are easily moved and individually lit to allow for easy and quick fitout or reconfiguration of stores. In additional the “Colour Wall” is a curved display designed to give customers an inspiring overview of the colour range. Carpet and hard-flooring samples are displayed as large “Master Pieces” on the floor, allowing customers to walk on each sample. In-situ views of a variety of products are shown on multiple hanging banners which also help customers navigate the store while activating the 4m of space above the touchable samples.

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The counter area is deliberately low key and neutral with its face decorated in leftover cardboard carpet-roll cores. The overall result is an interior which is more inspirational than the industry norm while striving not to be too boutique in a retail sector which is very price sensitive.

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